Are you headed to Dreamforce this year? You aren’t alone! The show is a massive gathering of not only Salesforce end-users, but their comprehensive ecosystem of partners who extend and enrich the Salesforce-delivered apps. A key reason Dreamforce is one of the largest software shows on the planet is this impressive ecosystem. As one of Salesforce’s largest ISVs, ServiceMax from GE Digital has long been a part of this exciting event.

A quick history lesson: Did you know ServiceMax got its start at Dreamforce back in 2008?  The company was the recipient of $2M in VC funding as the winner of an early “hackathon” to build apps on the Salesforce platform. And in the years that followed, ServiceMax grew exponentially. Like many other growing markets, such as marketing automation, Salesforce eventually decided to expand Service Cloud to deliver field service capabilities directly. The buzz continued when ServiceMax was acquired by GE Digital in 2017 for nearly $1B. Was ServiceMax still part of the Salesforce community given all this change? Were we still committed to the Salesforce platform?

The answer: Yes! ServiceMax continues to be committed to the Salesforce Platform and we are thrilled to be participating at Dreamforce for our 10th consecutive year. Our CEO Scott Berg shared his thoughts on this topic in a recent blog post. Salesforce’s Field Service Lightning and ServiceMax each meet different needs in the market. With ServiceMax’s focus on superior support for complex equipment and assets, we meet the unique needs of those who need to understand and maintain a large installed base of equipment and proactively determine where and when to provide the optimal maintenance strategy to keep that equipment up and running. You can learn more about how we do this and why it’s so important at our Dreamforce theater session on Wednesday 9/26 (details below).

If deployment and business success is the ultimate goal, the decision to purchase from a proven, successful ecosystem partner like ServiceMax, who has the specific capabilities your equipment-centric service organization needs, is the right choice. The value of the Salesforce platform increases every time you tap the ecosystem to help deliver new value while reflecting your unique requirements. By choosing a Salesforce ecosystem partner to extend your solution, you are leveraging the investment you have made into the platform and reaping the benefits.

I hope to see you at Dreamforce 2018! Predix ServiceMax will be featured at Booth #341, and my session will feature long-time Field Service industry analyst Sumair Dutta, who is taking on a new role as Director of our Global Customer Transformation team:

Proactive Field Service Strategies: Reshaping Service as We Know It
Wednesday, September 26, 11:45 AM – 12:05 PM
Moscone South, Partner Theater 2

I’ll also be participating in a joint session with our friends at Deloitte:

Future of Service Transformation
Wednesday, September 26, 10:15 AM – 11:00 AM
Deloitte Booth #717

Join Deloitte and ServiceMax to discuss how companies are embracing digital transformation and leveraging service as a key area of that transformation to drive efficiency, profits and customer experience.

About Susan Tonkin

Susan TonkinSusan Tonkin is Manager of Product Marketing at ServiceMax, and a regular webinar speaker and writer on field service topics. Susan joined ServiceMax in 2011, spearheading analyst relations and product launch activities as ServiceMax grew exponentially.

Prior to joining ServiceMax, she spent more than a decade managing product marketing at Cloud and Enterprise software companies such as Saba and Extensity; working regularly with customers, analysts and partners to bring exciting products to market. Susan holds a Bachelor of Science in Economics and Business Administration from Saint Mary’s College of California.

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