Strategy & Leadership

Why ‘Service Champions’ Are the Key to Unlocking Revenue Beyond the Product Sale

By Derek Korte October 17, 2017 — Wolfgang Ulaga (AT&T professor of Services Leadership at Arizona State University’s W.P. Carey School of Business) and Christian Kowalkowski (associate professor of industrial marketing at Sweden’s Linköping University and Finland’s Hanken School of Economics) have a message for you: Every company is a service company. “The question,” Ulaga says, “is whether there are opportunities to grow beyond […]