Strategy & Leadership

‘How Do We Do It?’: Charting a Course to Servitization

By Janine Milne June 20, 2018 — The question on manufacturers’ lips is no longer “What is servitization?” “These days, the question is ‘How do we do it?,'” says Ali Bigdeli, associate professor of industrial service innovation at the Advanced Services Group (ASG), Aston Business School’s servitization center of excellence at Aston University in Birmingham, UK. The concept of servitization — namely, […]