Lynda Spiegel is a job search coach and resume writer who extensively recruited, interviewed and hired thousands of talented professionals as a human resources executive. She founded Rising Star Resumes to leverage this background, which affords her a unique perspective on how recruiters and hiring managers view candidates. A graduate of The University of Rochester (BA, Philosophy) and Queens College, City University of New York (MA, English), with doctoral courses at CUNY’s Graduate Center in Rhetoric, Lynda has worked at financial services, telecomm and SaaS companies. She also writes about HR and careers for the Wall Street Journal Experts blog.
You’ve allocated your advertising budget to reach your target customers, the vehicles in your fleet feature a compelling logo, and you have assembled a team of standout field technicians. But if this strikes you as a sufficient marketing strategy, you’re missing out... Read more