Deirdre Yee is the Senior Director of Demand Generation at ServiceMax. She collaborates with customers to help thought leaders promote their successes, build up their network, and demonstrate the transformative power of technology. Her favorite programs help top customers take the spotlight and highlight their strategies and innovation through world-class events, speaking engagements, videos, and beautiful, compelling storytelling. She creates strategic programs to add value for customers while driving customer engagement and advocacy. At home in Vermont, she and her two daughters, husband, and needy hound, Marlo, enjoy the mountains, the snow, and the summer sun.