By Aly Pinder, Aberdeen Group

The holiday season is a time when many of us spend too much time online shopping or in stores trying to find that perfect gift. When time and patience are at a premium, getting information to help make a decision is paramount. But too often we don’t get the data when we want or how we need to hear it.

This divide often occurs in field service. Too often when a technician or service employee gets in front of a customer or piece of equipment they don’t have the right information to add value to the interaction. If they are lucky they will have the skill, part, or insight to resolve just issue on the work order. But that may be all.

Wouldn’t it be great if they had insight to do more than just meet the minimum level of service? If you agree, please take part in an upcoming webinar where I will be joined by Chris La Fratta, VP of Service for Elekta as we discuss:

  • The importance of driving revenue opportunities through service
  • How the entire team (i.e., Marketing, Sales) needs to deliver service value
  • How IoT is helping create new & better customer conversations

…and more

Join us at 1pm eastern Wednesday December 9th to learn how you can have smarter conversations with your customers to drive value and differentiation in the coming year during this short webinar. – See more at:

Aly Pinder Jr
Senior Research Analyst
Service Management
or @pinderjr

This blog post originally appeared on Aberdeen Group here, and is reposted with permission.