Facebook already has a firm grip on people’s personal lives. But news leaked during the weekend about Facebook’s ambitions to become the social network of record for people’s working lives with a new business collaboration service called Facebook@Work.
Details are scant since the social media giant has kept the service under wraps for several years, sources tell The New York Times. But the lack of specifics hasn’t tempered speculation. Through insider sources and conjecture, it seems that Facebook@Work will contain features to help people work together, communicate, share documents and create a network of business contacts. Facebook certainly isn’t the first to try to fix the inefficiencies of how people work. There’s a laundry list of services vying to solve different parts of the problem, including:
- Yammer, Chatter and others for enterprise collaboration
- Asana and Slack for productivity improvement
- Google Drive and Microsoft Office 365 for collaboration
It seems Facebook@Work will blend a mixture of these features to “allow users to collaborate on projects through group chats and document collaboration with co-workers,” according to The New York Times’ sources. Facebook is testing the service now with several companies, and sources expect it to be available next year.
The news coincides the announcement of a Facebook Groups app this week. Groups are essentially a private Facebook Wall where people can share information privately with specific groups of people. It has been a popular feature with Facebook users, and the standalone app will enable people to easily access their groups from a mobile device — where technicians undoubtedly do most of their work.
Facebook’s eager to move beyond its perception as a respite from work to become a part of the workday — the productive part. Some analysts are skeptical that the company can pull it off, despite its built-in base of 1.3 billion users worldwide. Will Facebook’s massive size and familiarity be enough to win over field service workers?
Read more at The New York Times.