It seems that on September 10, Apple will announce an updated version of the hugely popular iPhone, quite possibly tabbed the iPhone 5s (Link via @TechCrunch). The new phone will have updated capabilities consistent with Apple’s naming criteria and will feature a faster processor, improved camera, better battery life and potentially a built in fingerprint reader. The phone will also feature Apple’s new iOS7 mobile operating system. There are also rumors that Apple will release a cheaper iPhone aiming to expand the appeal of their products to a more cost conscious audience across the globe (with a plastic-backed iPhone 5C).

The iPhone is becoming quite a popular device in the field service space. In our current mobile devices survey (still live at, nearly 50 percent of the organizations indicate that a smartphone or handheld is the primary device used by their field agents for work. Of those organizations, 20 percent currently indicate the use Apple or iOS powered devices. Looking ahead, interest for iOS devices is increasing. Sixty percent of organizations are currently evaluating the net new purchase, upgrade or replacements of devices. Of those organizations, 52 percent are evaluating smartphones and of that crowd 23 percent are currently looking at iOS powered devices, indicating favorable prospects for iPhone growth in the field service space.

A cheaper iPhone might make things even more interesting. For all organizations, initial cost was deemed as the second most important factor in device selection following the device’s ability to run desired applications. At a lower starting price point, and potentially lower total cost of ownership, a more cost effective iPhone could definitely turn some heads in the field service space.

Top Selection Factors

  • Ability to run desired applications – 70 percent
  • Initial cost – 52 percent
  • Lifecycle cost – 46 percent
  • Field agent familiarity/comfort with devices – 39 percent
  • Battery life – 38 percent

Of the iPhone using or evaluating crowd, do any of these announcements make the iPhone a more appealing prospect for your field workforce?

This article originally appeared on The Service Council and is reposted here with permission. To continue reading this article, click here.

ABOUT Sumair Dutta

sumair duttaSumair Dutta is the VP of product marketing at ServiceMax. In this role, he helps shape ServiceMax messaging and positioning to support customers and prospects. Previously, Sumair worked closely with leaders of service businesses to define and shape their service vision while working hand in hand with implementation teams to execute on established service plans. Sumair is a thought leader in the field service and service management spaces and has conducted numerous research projects in the areas of field service, customer support and business strategy. He brings more than 15 years of experience in studying, analyzing and guiding field service organizations, first at the Aberdeen Group and most recently as the chief customer officer at The Service Council.