Picture 10 bytes of random letters flying by your screen right now. Now multiply that view by 12. And then an extra 2.5 quintillion. That is how much digital debris is flying through the Internet on a daily basis. Calling it big data is an understatement. Calling a cleaning service is an act in vain.

A colossal treasure chest of digital information, big data is culled from the entrails of the Internet with nothing left spare. Everything from social media, online transactions, GPS tracking to digital media makes the cut. Analyzing that amount of information is a high stakes games that can provide companies with an invaluable amount  of insight into consumer behavior.

The intimate view into user content can inform smart business decisions by helping uncover industry trends, areas for growth and new markets.

Lower Operational Costs, Higher Productivity

This trend relates to the fleet analytics industry in a large way. While the advantages of culling through data can be huge, companies face the challenge of wading through a massive amount of unverified information. Software solutions can help, big-time.

Investing in solutions that increase efficiency is just good business. Business models that rely on time-saving operational and maintenance costs save money, period.

The latest generation in comprehensive fleet automation solutions significantly increase company productivity as companies find themselves sitting on a wealth of valuable knowledge that leads to better visibility and control of their fleets. This vantage point leads to decisions that can reduce fuel consumption, enhance customer satisfaction, improve safety and lead to increased output.

Intelligent data analytics allows fleet managers to quarantine the root cause of fuel waste and high fuel consumption to help minimize operational costs.

Personalized knowledge about a fleet’s analytics leads to a variety of productivity incentives, such as decreased idling, deeper insight into vehicle diagnostics, faster routes and improved customer service response time.
Data analysis helps companies easily pinpoint problem areas and take corrective actions to minimize safety risks, excess fuel waste and vehicle depreciation.

The following post first appeared on Field Technologies Online, and is excerpted here with permission.

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Avatar photoField Technologies Online provides is a resource for the optimization of field workers, service and assets. The publication's goal is to provide companies in the field service, transportation/distribution, government, public works and utilities industries with information on mobile technologies that can be used to improve productivity and drive efficiency.