Want to trim down the cost and time frame associated with launching your business’s latest mobile app? For the first time, Mutual Mobile’s LaunchPad testing and deployment platform will be available commercially. Capable of reducing testing, approval and deployment cycles by up to 70 percent, LaunchPad enables companies to create high quality apps, and deploy them rapidly to their internal workforces — a potential boon for service and other organizations that want to develop specialized apps that aren’t yet on the market.
Kind of like a test kitchen for mobile enterprise apps, LaunchPad promises to help companies overcome the many hurdles that limit the development and deployment of these apps.
“Agile development, access control, automated updates, and enterprise-level security are essential for the success of internal mobile business applications,” says Mickey Ristroph, Mutual Mobile chief technology officer. “LaunchPad provides IT organizations a platform to deliver mobile apps in a consistent and structured way. LaunchPad will do for businesses what the public app stores did for consumers.”
Aaron Maxwell, founder of mobile web design agency Mobile Web Up, points out in a Mashable post that the cost of developing and executing a quality iPhone app can be to the tune of $30,000. SMBs that don’t have that kind of budget to play with need to make sure they get it right on the first try. As mobile explodes and businesses focus on beefing up their mobile strategies, tools such as LaunchPad will simplify the complicated process of bringing these mobile apps to fruition.
The platform supports iOS, Android, BlackBerry and Windows Phone and can be integrated into myriad IT environments and existing infrastructures. According to Mutual Mobile, Fortune 500 corporations have already begun beta-testing LaunchPad to deploy mobile business applications faster and more securely. With this new commercial version of LaunchPad, SMBs will be able to do the same.