The Super Bowl. There’s no bigger venue for corporate executives and other high-rollers to woo, impress, and schmooze. What started as an experiment in 1967 that didn’t even sell out has morphed into a corporate gala to which admittance requires deep pockets or the right connections — that is, unless you’re one of the fans lucky enough to win a chance to purchase the 500 or so tickets the NFL sells every year at face value.
The Super Bowl-as-spectacle has earned a reputation of comped luxury box tickets and jerseys draped over collared shirts. Lavish parties and presidents and thirty-second advertising slots that sell for $3.5 million or more.
And that means there’ll be a lot of private jets around Indy. And, believe it or not, private jets sometimes break down.
To that end, Montreal-based Bombardier, which manufactures Learjet and other popular private aircraft, is ensuring the big-wigs’ rides will be taken care of while taking in the big game. Earlier this week, Bombardier announced it would dispatch its field service technicians to the event in order to more quickly service all those private jets.
Christina Peikert, the director of marketing and communications for Bombardier, told The SmartVan that the company would station two technicians in Indianapolis during the big game to troubleshoot customer problems, wrangle parts and deal with all manner of maintenance needs. The two-tech Indianapolis field service team will have access to Bombardier’s nine U.S.-based field service reps spread around the country, who will be available around-the-clock to assist with any necessary “wrench turning,” maintenance, parts logistics or any engineering needs.
It’s service fitting of the biggest spectacle in sports.