How Geolocation Will Revolutionize the On-Site Service Industry

This week, I wrote a piece on Mashable about how geolocation is so much more than a consumer trend — and how the technology’s already transoforming the field service. Here’s the post, “How Geolocation Will Revolutionize the On-Site Service Industry“:

Geolocation services are popping up for consumers everywhere, from Uber, which sends a car service to your door two times faster than a cab, to Bizzy, an app that shows you where your friends have dined lately and offers their recommendations.

But what about the enterprise? Shouldn’t this revolutionary technology be transforming companies and not just consumer habits? Well, it is. First, cloud computing transformed enterprises by allowing employees to be mobile while staying connected to the office. And now geolocation is furthering the transformation, most dramatically in the area of field service. Field service is best understood as the HVAC technician or equipment repair person who spends most of his or her time on the road, servicing machines and sourcing parts to make repairs.

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