Are your deskless employees using apps like WhatsApp, Messenger or iMessage for workplace communication? This may seem innocent enough, but consumer apps actually pose significant data security and privacy risks for the business, as well as limit tribal knowledge sharing to each individual’s personal network.

In this post, we’ll cover 5 reasons why consumer communication apps are no match for the enterprise.

1. Consumer apps don’t offer the security controls businesses require.

Designed for use with friends and family, consumer messaging apps don’t come close to meeting the security and compliance standards (HIPAA, SOC 2, FIPS, etc.) you’d expect.

2. There’s no way to discover coworkers or business-related contacts.

Instead of an enterprise directory, consumer apps are often centered around personal phone numbers and contacts which causes collaboration to break down when contact information isn’t known.

3. There are no integrations with other enterprise tools.

Since apps like WhatsApp and GroupMe are built for personal use, they don’t offer integrations with the enterprise workflow tools, such as Service Max, Salesforce and Dropbox, that help employees get work done.

4. They don’t always work across desktop and mobile.

With the need to connect deskless workers (think utilities, field services, etc.) and those in the office (IT, Support, etc.), messaging apps need to work across smartphones, tablets and desktops.

5. There’s no way to structure your network.

With consumer apps, there’s no way to create official groups or to easily onboard people based on your existing organizational structure.

Choosing the Right Enterprise Solution

We know an enterprise chat platform is a must, but the problem is, most enterprise solutions don’t get adopted by mobile workers. So do you continue to have no control over your company’s communication data, or do you risk a drop in productivity because you’ve halted employee communication?

With Zinc, you don’t have to choose between a rock and a hard place. Zinc Real-Time Communication is as easy to use as consumer messaging apps, but built for the enterprise with:

  • Enterprise-grade security: All data is encrypted in transit and at rest and multi-factor authentication ensures only the right people have access
  • Data Ownership: You own your company’s data in Zinc, can set custom data management policies, and easily configure Zinc to scale with your business
  • Compliance: Zinc meets a variety of globally-known and trusted security standards including Soc 2 Type II and HIPAA

Learn more about Zinc’s enterprise communication and chat platform here

ABOUT Kristen Wells

Kristen is the senior manager of corporate communications at ServiceMax and editor of Field Service Digital. She is passionate about elevating the stories of women in field service and improving communication between the field and the office. Prior to ServiceMax, Kristen held content marketing roles at startups such as Zinc and cielo24. Kristen holds a B.A. in Communication with an emphasis on Professional Writing from the University of California, Santa Barbara.