‘M’ Is for Management: A Critical Element in CRM

By Bill Pollock September 20, 2018 — When it comes to customer relationship management (CRM), most service managers have at least a fair understanding of who their customers (i.e., C) are and what kinds of relationships (i.e., R) their business has with them. But even good managers often don’t fully understand exactly how to manage (i.e., M) those relationships. In some cases, […]