The Art of Service Marketing: Outcome-Based Thinking

By Michael Blumberg  January 9, 2017 — Originally published in Field Service, a quarterly print magazine from Field Service Digital and ServiceMax. Check out the full magazine in print or online.  A few years ago, a medical device manufacturer hired me to help increase its service revenue. The company’s service business was stagnant and service revenue represented less than 15 percent of revenue. In contrast, […]