Author

Jim Baston

Jim Baston is president of BBA Consulting Group Inc., a consulting and training firm located in Ontario, Canada. Since founding BBA Consulting Group in 2001, Jim has focused his attention on helping technical service companies develop and implement strategies to transform field service personnel from reluctant into enthusiastic promoters of their company’s products and services. He is also the author of several books about how service companies can improve customer satisfaction and revenue, including "Beyond Great Service: The Technician's Role in Proactive Business Growth."

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